From $15/month DIY builders to $25,000+ agency projects — here's an honest breakdown of what Australian businesses actually pay for a website, and what you should pay.
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Here's the short version. Scroll down for the full breakdown of each option — what you get, what you don't, and when each makes sense.
| Option | Upfront cost | Monthly cost | Custom design? | Support included? | Time to live |
|---|---|---|---|---|---|
| DIY Builder Wix, Squarespace | $0 | $15–$50 | No (templates) | Chat only | Days to weeks |
| Freelancer Local or online | $1,000–$5,000 | $10–$30 (hosting) | Yes | Usually not | 4–8 weeks |
| Agency Full-service digital | $5,000–$25,000+ | $0–$300 | Yes | Via retainer | 8–16+ weeks |
| WebDevise Best Value Subscription model | $0 | $99–$199 | Yes | Yes, included | 14–30 days |
Every option has its place. Here's what each one actually delivers, the hidden costs to watch for, and the type of business each suits best.
Whether you're getting a quote from a freelancer or an agency, these are the factors that will affect your final price.
A 3-page site costs less than a 10-page site. More pages means more design, copywriting, and development time.
A fully custom design costs more but delivers a unique result. Template-based sites are cheaper but generic.
Adding an online store increases cost significantly — product pages, payment gateways, and cart systems all add complexity.
If you need the designer to write your content, expect to pay extra. Supplying your own copy reduces costs.
Basic on-page SEO is often included. Ongoing SEO campaigns are a separate (and worthwhile) investment.
Websites need updates, backups, and security patches. Factor in ongoing maintenance costs — or choose a plan that includes it.
With WebDevise, your website is custom-designed and built for free — included in your monthly plan. Hosting, SSL, backups, and support are all included. No surprise invoices, no extra line items.
See What's Included →A website isn't an expense — it's a 24/7 salesperson for your business. The question isn't "how much does a website cost?" — it's "how much business am I losing without one?"
Before making any purchase or hiring decision, Australians search online. Without a website, you're invisible at the most critical moment of the buying journey.
A professional website builds trust instantly. Customers use your website to decide whether you're legitimate before they even pick up the phone.
Local SEO starts with a website. Without one, your Google Business Profile can only do so much — you're leaving search visibility on the table every single day.
A well-built website captures enquiries, answers common questions, and showcases your work 24/7 — without you being available.
It depends on your approach. DIY builders like Wix cost $15–$50/month. Freelancers charge $1,000–$5,000 upfront. Agencies charge $5,000–$25,000+. With a subscription like WebDevise, you pay $99–$199/month with no upfront cost and get a fully custom-built website.
Freelance web designers in Australia typically charge $75–$150 per hour. Agencies charge $120–$250+ per hour. A standard small business website can take 30–80+ hours, so total project costs often land between $3,000–$15,000.
A website subscription like WebDevise gives you a professionally designed and built website for as little as $99/month with no upfront cost. Compared to a $5,000+ agency build, you'll break even after 12–18 months — while getting ongoing support included.
DIY builders take as long as you put in. Freelancers typically deliver in 4–8 weeks. Agencies often take 8–16+ weeks. With WebDevise, most websites are live within 14–30 days of your brief being submitted.
With freelancers and agencies, yes — hosting is usually separate and costs $10–$50/month extra. With a WebDevise subscription, hosting, SSL, backups, and maintenance are all included in your monthly plan.
For most small businesses, yes. You get a custom-built website (worth $3,000–$8,000) included in the plan, plus hosting, security, and support. Over 12 months at $99, that's $1,188 — significantly less than a traditional agency build with none of the ongoing costs.
Custom-designed and built for your business — included free when you subscribe. From $99/month with no lock-in contracts.
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